What Kat Von D’s All vegan makeup pledge means for the world.
Whether you love Kat Von D or not you’re gonna love what this devoted animal activist is doing with her business. Just this week she announced that her entire makeup line is going to be completely VEGAN!
“It wasn’t until last year that I was like, ‘What the f*** am I waiting for?’” the tattoo artist, reality-TV celeb, and cosmetics entrepreneur told the vegan magazine Laika of her decision. “I have a platform, and this, to me, is the No. 1 most important issue on this planet.”
Yup, you heard that right. She is going to totally reformulate her ENTIRE (already curelty-free) product collection to be completely free of animal products and we couldn’t be happier.
Since last year when we featured her “Lock-It Tattoo” in the #1 spot on our Cruelty Free Vegan Foundation Options page we have had many folks singing her praises for her activism while lamenting the fact that not all her excellent products were available to vegans because of the traces of animal products they contain.
Lament no more! And chalk one more win for the VEGAN WORLD!
Kat Von D Vegan Makeup
Kat Von D Lock-It Tattoo Foundation Medium 54KAT VON D EVERLASTING LIQUID LIPSTICK~~VAMPIRAKat Von D Tattoo Concealer Medium 24Kat Von D Lock-It Powder Foundation Light 44 0.31 ozKat Von D Lock-It Color Correcting Eyeshadow Primer (Fair)Kat Von D Ink Liner – Trooper – Ultra Black